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The Importance Of Having A Brand


Effective branding is a critical component of your business success. And in today’s digital world that brand extends so much further than simply having a pretty color palette and cool font. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually the entire identity of your business. Your brand gives you personality.

As Seth Godin described, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a customer’s decision to choose one product or service over another.”

And by the personal nature of the business, real estate agents are selected and used based on personality and presentation… your personal brand.

Here are a few key benefits to having a personal brand as a Realtor® 

Branding Can Help Build Trust

A business that’s missing key elements of branding will have an even harder time getting people to trust them. Branding is something most of us expect to see when we look at businesses in any industry, and missing this could be a red flag to potential clients.

You Can Improve Your Marketing

Branding and advertising go hand in hand. When you’re marketing your business, you want everything to be cohesive and represent your business’s identity and values. Incorporating branding into your marketing will help increase recognition of your brand when it’s all tied together.

Branding Creates Loyal Clients

You don’t just want clients who recognize your brand and use your business once — you want to create clients who continue to come back AND refer their friends and family. With good branding, you can give your brand a more human side, which your clients can relate to, and put yourself ahead of businesses that aren’t using this to their advantage.

If you don’t have a personal brand, Forbes has a great article on how to get started crafting one for yourself. Click here to read more

But the most important thing to remember is, your brand needs to authentically represent you, who you serve and how you serve them.

Once your have your branding done, remember we can engrave your logo on most of promotional items and gifts for your clients! This is just one more way to help you stay top of mind for their, and their friends and families, real estate needs.


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